Market Research in Insurance

Market Research in Insurance
Case Code: INS015
Case Length: 03 Pages
Period: 2003
Pub Date: 2003
Teaching Note: Available
Price: Rs.100
Organization: Varied
Industry: Insurance
Countries: India
Themes: -
Market Research in Insurance
Abstract Case Intro


The case examines the importance of carrying out market research before expanding the operations of an insurance firm. It also discusses the benefits and uses of a marketing information system for an insurance organization. The case also examines the functions of marketing research firms and explores the way in which such firms can help insurance companies tap potential market.


  • Understand the value of a marketing information system
  • Understand the advantages that an insurance company can gain by engaging a market research firm


Carrying, Market Research, Expanding, Operations, Insurance Firm, Marketing Information System, Marketing Research, Potential Market

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