Premium Rebates to Policy Holders - Are They Ethical
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(Case Code: INS017) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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INS017 |
For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Shipping & Handling Charges extra
Themes- |
| Case Length |
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03 Pages |
| Period |
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2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Organization |
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Varied |
| Industry |
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Insurance |
| Countries
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India |
Abstract:
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The case focuses on ethical issues in the marketing of insurance products. It
also examines the possibility of the use of unethical practices when a
salesforce operates on a commission basis. The case also explores the conflict
that arises when an employee's moral philosophy clashes with that of the
company. It also focuses on the ethical conflicts faced by the salesforce when
persuading a prospective customer to purchase a policy.
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Issues:
» Understand the various ethical issues in the marketing of insurance products
» Understand the ethical decision making process in the marketing of insurance
products
Keywords:
Ethical issues, marketing, insurance products, unethical
practices, salesforce, operates, commission basis, conflict, employee, moral
philosophy, company, ethical conflicts, prospective customer
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