Effectiveness of Symbols and Ideas in Advertising Insurance Products
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To download Effectiveness of Symbols and Ideas in Advertising Insurance Products case study
(Case Code: INS024) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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INS024 |
For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Shipping & Handling Charges extra
Themes- |
| Case Length |
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03 Pages |
| Period |
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2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Organization |
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Varied |
| Industry |
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Insurance |
| Countries
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India |
Abstract:
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The case discusses the need for an effective advertising strategy for insurers.
It examines the use of ideas and symbols and their effectiveness in
communicating the right message to customers.
The case also studies the reasons
for the failure of certain advertisements. In addition, the case discusses the
different types of appeals that are used by promotional messages and the
receivers' perception of these messages.
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Issues:
» Understand the importance of promotional messages in the marketing of
insurance products
» Understand the role of advertising in promoting an insurance product. Analyze
the effectiveness of advertising and its impact on the target audience
Keywords:
Need, effective, advertising strategy, insurers, ideas,
symbols, effectiveness, communicating, right message, customers, reasons,
failure, advertisements, appeals, promotional messages, receivers' perception
Effectiveness of Symbols and Ideas in Advertising Insurance Products
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