Email an Effective Communication Tool for Insurers
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To download Email an Effective Communication Tool for Insurers case study
(Case Code: INS025) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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INS025 |
For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Shipping & Handling Charges extra
Themes- |
| Case Length |
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03 Pages |
| Period |
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2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Organization |
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Varied |
| Industry |
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Insurance |
| Countries
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India |
Abstract:
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The case focuses on the communication process in insurance. It discusses the
role of the media and emerging forms of communication in the marketing of
insurance products. The case examines the effectiveness of the Internet in
reaching customers in a cost-effective manner. It also throws light on the
effective use of e-mail services to communicate effectively with customers. The
case also discusses the importance of developing promotional messages that
appeal to customers.
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Issues:
» Understand the communication process in the insurance business
» Discuss the different media available for insurers to communicate with their
customers
Keywords:
Communication process, role, media, emerging, communication,
marketing, insurance, effectiveness, Internet, customers, cost-effective manner,
effective, e-mail, services, communicate effectively, customers, promotional
messages
Email an Effective Communication Tool for Insurers
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