Innovative Products - The Key to Success in the Indian Insurance Market

Case Code: INS029 Case Length: 03 Pages Period: 2003 Pub Date: 2003 Teaching Note: Available

Price: Rs.100 Organization: Varied Industry: Insurance Countries: India Themes: -

Abstract Case Intro

Abstract

The case discusses the various types of insurance products available in the Indian insurance market. It examines the need for insurers to develop innovative products. The significance of having a wide range of products has also been discussed.

Further, the case suggests ways of making insurance products flexible using riders, so that they suit the tastes and preferences of different sets of customers.

Issues

• Understand the tastes and preferences of Indian customers
• Compare the different insurance products available in the Indian insurance market

Keywords

Insurance Products, Indian Insurance Market, Insurers, Develop Innovative Products, Wide Range, Using Riders, Preferences, Customers

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