Innovative Products the Key to Success in the Indian Insurance Market
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(Case Code: INS029) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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INS029 |
For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Shipping & Handling Charges extra
Themes- |
| Case Length |
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03 Pages |
| Period |
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2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Organization |
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Varied |
| Industry |
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Insurance |
| Countries
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India |
Abstract:
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The case discusses the various types of insurance products available in the
Indian insurance market. It examines the need for insurers to develop innovative
products. The significance of having a wide range of products has also been
discussed.
Further, the case suggests ways of making insurance products flexible
using riders, so that they suit the tastes and preferences of different sets of
customers.
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Issues:
» Understand the tastes and preferences of Indian customers
» Compare the different insurance products available in the Indian insurance
market
Keywords:
Types, insurance products, available, Indian insurance
market, insurers, develop, innovative products, wide range, making, insurance,
products, flexible, using riders, tastes, preferences, customers
Innovative Products the Key to Success in the Indian Insurance Market
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