Is Honeymoon Over for Insurers in India

Case Code: INS030 Case Length: 03 Pages Period: 2003 Pub Date: 2003 Teaching Note: Available

Price: Rs.100 Organization: Varied Industry: Insurance Countries: India Themes: -

Abstract Case Intro

Abstract

The case discusses the current market situation for insurers in India. It examines the changing trends in customers' expectations and emphasizes the need for insurers to change their strategies accordingly.

The potential of the rural market and ways to tap the opportunity have also been suggested. The case also emphasizes the need to train sales agents and make them more efficient.

Issues

• Understand the present competitive situation in the Indian insurance market
• Understand the changing trends and preferences of customers
• Understand the importance of making the agents in India more professional

Keywords

Current Market Situation, Insurers, Changing Trends, Customers Expectations, Rural Market, Sales Agents

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