Is Honeymoon Over for Insurers in India

Is Honeymoon Over for Insurers in India
Case Code: INS030
Case Length: 03 Pages
Period: 2003
Pub Date: 2003
Teaching Note: Available
Price: Rs.100
Organization: Varied
Industry: Insurance
Countries: India
Themes: -
Is Honeymoon Over for Insurers in India
Abstract Case Intro


The case discusses the current market situation for insurers in India. It examines the changing trends in customers' expectations and emphasizes the need for insurers to change their strategies accordingly.

The potential of the rural market and ways to tap the opportunity have also been suggested. The case also emphasizes the need to train sales agents and make them more efficient.


  • Understand the present competitive situation in the Indian insurance market
  • Understand the changing trends and preferences of customers
  • Understand the importance of making the agents in India more professional


Current Market Situation, Insurers, Changing Trends, Customers Expectations, Rural Market, Sales Agents

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