Is Honeymoon Over for Insurers in India
Case Code: INS030
Case Length: 03 Pages
Pub Date: 2003
Teaching Note: Available
Abstract Case Intro
The case discusses the current market situation for insurers in India. It examines the changing trends in customers' expectations and emphasizes the need for insurers to change their strategies accordingly.
The potential of the rural market and ways to tap the opportunity have also been suggested. The case also emphasizes the need to train sales agents and make them more efficient.
- Understand the present competitive situation in the Indian insurance market
- Understand the changing trends and preferences of customers
- Understand the importance of making the agents in India more professional
Current Market Situation, Insurers, Changing Trends, Customers Expectations, Rural Market, Sales Agents
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