Is Honeymoon Over for Insurers in India
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(Case Code: INS030) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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INS030 |
For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Shipping & Handling Charges extra
Themes- |
| Case Length |
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03 Pages |
| Period |
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2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Organization |
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Varied |
| Industry |
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Insurance |
| Countries
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India |
Abstract:
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The case discusses the current market situation for insurers in India. It
examines the changing trends in customers' expectations and emphasizes the need
for insurers to change their strategies accordingly.
The potential of the rural
market and ways to tap the opportunity have also been suggested. The case also
emphasizes the need to train sales agents and make them more efficient.
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Issues:
» Understand the present competitive situation in the Indian insurance market
» Understand the changing trends and preferences of customers
» Understand the importance of making the agents in India more professional
Keywords:
Current, market situation, insurers, India, changing trends,
customers, expectations, emphasizes, insurers, rural market, opportunity,
emphasizes, train, sales agents
Is Honeymoon Over for Insurers in India
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