Need for Training Sales Personnel in Insurance Organizations
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(Case Code: INS032) click on the button below, and select the case from the list of available cases:

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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
Case Code |
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INS032 |
For delivery in electronic format: Rs. 100; For delivery through courier (within India): Rs. 100 + Shipping & Handling Charges extra
Themes- |
Case Length |
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03 Pages |
Period |
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2003 |
Pub Date |
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2003 |
Teaching Note |
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Available |
Organization |
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Varied |
Industry |
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Insurance |
Countries
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India |
Abstract:
The case discusses the role of sales personnel in the effective selling of an
insurance product. It also discusses the impact of poor customer service on the
performance of the insurance company.
The case discusses the objectives of sales
training programs and focuses on the need for providing continuous training to
sales personnel to deliver superior customer service. The benefits of
cross-training of employees are also examined.
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Issues:
» Understand the importance of imparting training to sales personnel
» Understand the role of customer service in effective selling
» Understand the objectives of training programs for sales personnel
Keywords:
Role, sales personnel, effective, selling, insurance product,
impact, poor customer service, performance, insurance company, objectives, sales
training programs, continuous training, sales personnel, superior customer
service, cross-training
Need for Training Sales Personnel in Insurance Organizations
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