Sales Personnel and their Training - The Tool to Get Competitive Advantage
Case Code: INS034
Case Length: 03 Pages
Pub Date: 2003
Teaching Note: Available
Abstract Case Intro
The case examines the various ways of entering the Indian insurance market. It discusses the significance of training sales personnel to perform better and provide competitive advantage for the company they represent.
The possible conflicts that can occur between the customer and the sales personnel have also been discussed. The case also throws light on the need for training agents and suggests areas in which training is required.
- Understand the possible ways of entering into foreign markets
- Understand the insurance market situation after liberalization of the insurance sector in India
Entering Indian Insurance Market, Training Sales Personnel, Perform Better, Provide Competitive Advantage, Sales Personnel
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