Technology a Means for Improving Customer Service

Case Code: INS036 Case Length: 03 Pages Period: 2003 Pub Date: 2003 Teaching Note: Available

Price: Rs.100 Organization: Varied Industry: Insurance Countries: India Themes: -

Abstract Case Intro

Abstract

The case discusses the changing business environment and growing competition in the insurance industry in India. It also examines various technological developments and their impact on the insurance market.

The case also touches on the application of web-based solutions and their impact on the process of insurance operations. Finally, the case examines the problems that are likely to arise when an insurance company goes online.

Issues

• Be aware of the growing competition in the insurance sector in India
• Understand the use of new technologies for marketing insurance products

Keywords

Changing Business Environment, Growing Competition, Insurance Industry, Technological Developments, Insurance Market, Web-based Solutions, Online Operations

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