Technology a Means for Improving Customer Service
Case Code: INS036
Case Length: 03 Pages
Pub Date: 2003
Teaching Note: Available
Abstract Case Intro
The case discusses the changing business environment and growing competition in the insurance industry in India. It also examines various technological developments and their impact on the insurance market.
The case also touches on the application of web-based solutions and their impact on the process of insurance operations. Finally, the case examines the problems that are likely to arise when an insurance company goes online.
- Be aware of the growing competition in the insurance sector in India
- Understand the use of new technologies for marketing insurance products
Changing Business Environment, Growing Competition, Insurance Industry, Technological Developments, Insurance Market, Web-based Solutions, Online Operations
Buy this case study (Please select any one of the payment options)