The Art of Selling Insurance Products
Case Code: INS037
Case Length: 03 Pages
Pub Date: 2003
Teaching Note: Available
Abstract Case Intro
The case focuses on the principles of personal selling and highlights the importance of prospecting and qualifying in personal selling.
It discusses the major stages involved in the selling process. It also examines the process of selling and provides solutions related to the better utilization of time by sales agents.
- Understand the various stages of selling insurance products
- Discuss the significance of prospecting and qualifying in the effective selling of insurance products
Principles of Personal Selling, Qualifying in Personal Selling, Selling Process, Sales Agents
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