Bancassurance - A Business Option

Bancassurance - A Business Option
Case Code: INS040
Case Length: 04 Pages
Period: 2003
Pub Date: 2003
Teaching Note: Available
Price: Rs.100
Organization: Varied
Industry: Insurance
Countries: India
Themes: -
Bancassurance - A Business Option
Abstract Case Intro


The case examines the various forces driving the integration of financial services and the increasing scope of banking services.

It discusses the various options available before banks for increasing their range of services. The case throws light on the numerous advantages of bancassurance for banks and also examines the difficulties banks face when entering the field of bancassurance.


  • Discuss the forces driving the integration of financial services
  • Analyze the advantages and disadvantages of bancassurance
  • Understand the increasing scope of financial services


Integration of Financial Services, Increasing Scope of Banking Services, Bancassurance Difficulties

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