Bancassurance - A Business Option

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : INS040 For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Shipping & Handling Charges extra


Case Length : 04 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India


The case examines the various forces driving the integration of financial services and the increasing scope of banking services.

It discusses the various options available before banks for increasing their range of services. The case throws light on the numerous advantages of bancassurance for banks and also examines the difficulties banks face when entering the field of bancassurance.

Insurance Case Studies | Case Study in Management, Operations, Strategies, Insurance Case Studies, Case Studies


Discuss the forces driving the integration of financial services

Analyze the advantages and disadvantages of bancassurance

Understand the increasing scope of financial services


Integration, financial services, increasing, scope, banking services, banks, range, services, bancassurance

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