Global Expansion of the Insurance Business - is it Lucrative
Case Code: INS043
Case Length: 03 Pages
Pub Date: 2003
Teaching Note: Available
Abstract Case Intro
The case focuses on the factors that need to be considered when entering foreign markets. It throws light on the globalization of insurance operations and the need for global expansion.
It also examines the structure of a market and its hardness and softness. The case discusses the supply and demand forces that determine the nature of the market.
- Understand the importance of the planned expansion of a firm's operations
- Understand how to analyze potential insurance markets in various countries
Entering Foreign Markets, Globalization of Insurance Operations, Structure of a Market, Supply and Demand Forces
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