AIG's E-Business Risk Insurance Solutions
Case Code: INS053
Case Length: 18 Pages
Period: 1998 - 2004
Pub Date: 2005
Teaching Note: Available
Organization: AIG Insurance
Industry: Insurance, Financial Services
Countries: United States
Themes: New Product Development, Market Segmentation
Abstract Case Intro 1 Case Intro 2 Excerpts
Since the late 1990s, the Internet has been widely used as a channel for communication and e-commerce by individuals and businesses. The use of Internet involves several cyber risks such as hacking, systems getting infected by viruses and worms, identity and credit card frauds and breach of network security.
These cyber risks were not covered by regular insurance policies. The US-based AIG, a leading insurance and financial services provider in the world, launched AIG e-business Risk Solutions (AIG eBRS) in 2000 exclusively to address these cyber risks.
The case explains how AIG eBRS made the e-insurance policies flexible and brought down their costs through technological alliances, thus facilitating even small and medium size companies to avail such insurance. It describes the product portfolio and the strategies of AIG eBRS, which enabled it to emerge as the largest provider of e-business risk insurance worldwide with over 70 per cent market share.
- Understand the need and importance of e-business insurance
- Study the types of risks faced by Internet dependent corporates
- Examine the differences between traditional and e-business insurance
- Analyze the key features of AIG's e-business insurance policies
Launch of E-Business Risk Solutions
The Need for e-business Insurance
AIG eBRS - Changing Risk Management
AIG, Incorporated E-Business, Risk Solutions, E-Business Security, Risk Management, Computer Crimes
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