James Dyson: The Engineer Entrepreneur

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Case Details:

Case Code : LDEN054
Case Length : 21 Pages
Period : 2000-2007
Pub Date : 2008
Teaching Note : Available
Organization : Dyson Appliances Ltd.
Industry : Electricals & Electronics
Countries : UK; Europe: USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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His Early Years

Dyson was born in a middle class family on May 2, 1947, in the backwaters of north Norfolk, England. His parents were academics and his grandfather a grammar school headmaster. Not surprisingly, Dyson too was interested in scholarly pursuits. From 1956 to 1965, he pursued his education at Gresham's School, Holt, in Norfolk...

The Bagless Vacuum Cleaner

In 1978, Dyson came up with the idea of inventing a bagless vacuum cleaner while his country house was being revamped. While vacuuming his house, he grew irritated with the low suction capacity of his vacuum cleaner.

This was not the first time he had had a problem with a vacuum cleaner. Dyson recalled that, once as a six-year-old child, he had had to help his mother with her household chores as his father was ill...

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Dyson's 'Brain' and 'Brawn'

In 2002, Dyson was in a difficult situation. He knew that to survive in the cutthroat business environment he needed to be smarter than his competitors in terms of technology and better engineering and had to resist succumbing to shallow styling...

Conquering The US Market

With the success of the Malaysian venture, Dyson had high hopes for cornering a larger market share in the US. However, breaking into the US market was an uphill task and an expensive gamble for a UK business.

All those companies that had made it to the US had either been bought out or had been forced to reestablish themselves. DAL forayed into the existing market of vacuum cleaners dominated by The Hoover Company (Hoover)...

Dyson's Battle Over Patent Infringement

Time and again, Dyson had displayed the steely side of his nature by aggressively defending his patents. He constantly filed new patents to safeguard the products from intellectual property right (IPR) infringements...

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