Kerry Packer - Australia's Richest Media Baron

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Case Details:

Case Code : LDEN037
Case Length : 15 Pages
Period : 1974-2005
Pub Date : 2006
Teaching Note :Not Available
Organization : Publishing and Broadcasting Limited
Industry : Media
Countries : Australia

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The Packer Era

When Packer took over his father's business in May 1974, the event merited only a 47-word news item entitled 'K. Packer takes reins' in The Australian, Australia's daily national newspaper...

WSC - The 'Packer Revolution'

Though Packer secured the telecast rights for various sports all around the world, it was cricket that made him famous and his channels popular. Since the start of cricket telecast in 1956, Cricket Australia (CA), then known as Australian Cricket Board of Control, had been giving the telecast rights to the Australian Broadcasting Corporation (ABC) for a lower price. It did not believe in getting into multi-year contracts with commercial televisions for broadcasting cricket. In 1976, Packer wrote to the CA, expressing his desire to bid for the telecast rights of domestic cricket and international test matches in Australia...

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Packer - A Great Businessman

Packer was a shrewd businessman and was known for his superb sense of timing in clinching important deals...

The Packer Style

According to Greig, Packer was a lateral thinker. In one of the WSC night cricket matches between the West Indies and Australia at Waverley, an official of the WSC told Packer that the lights had to be switched off at a particular time as the agreement with the local body for using the lights was about to expire...

The Other Side of Packer

There was a close link between Packer and politics. Packer befriended many politicians, whom he used for his personal ends. In the mid-1970s, he supported the Liberal Party but finding that the Labor party was gaining prominence in the late 1970s, he started supporting Labor. When Packer was not permitted to conduct the WSC matches at the Sydney Cricket Ground (SCG), he used his influence and the then Labor government headed by Neville Wran (Wran) sacked 13 officials of the SCG who had denied the permission...


Exhibit I: Publishing and Broadcasting Limited
Exhibit II: Stock Performance of Westpac (January 1992 to December 1994)
Exhibit III: PBL's Financial Performance 


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