Runner up in Social Entrepreneurship Track in the oikos Case Writing Competition 2018

Babban Gona's Agri-Franchising Model: Scaling up Challenges

Babban Gona's Agri-Franchising Model: Scaling up Challenges
Case Code: LDEN134
Case Length: 18 Pages
Period: 2012-2017
Pub Date: 2018
Teaching Note: Available
Price: Rs.500
Organization: Babban Gona
Industry: Agriculture Related Services
Countries: Nigeria
Themes: Social Entrepreneurship
Babban Gona's Agri-Franchising Model: Scaling up Challenges
Abstract Case Intro 1 Case Intro 2 Excerpts


Africa’s most populous country, Nigeria, is home to millions of smallholder farmers who, due to low economies of scale, have some of the lowest yields in the world, making subsistence farming unsustainable for them. This has led to large-scale unemployment, especially among the youth. Poverty, unemployment, and a rapidly growing population have made Nigeria a breeding ground for extremist organizations like the Boko Haram. Kola Masha through his for-profit social enterprise, Babban Gona, is taking this challenge head-on by creating an innovative agricultural franchise model which provides professional management and investment for grass-root level farmer groups. Babban Gona's holistic end-to-end service delivery model has resulted in farmers reducing their input costs, increasing their yields, realizing a higher price for their produce, and more than tripling their incomes. Babban Gona also embeds into its model, a risk mitigating model, which helps to reduce risks and increases the confidence of its financiers. The organization has the audacious vision of transforming the lives of 1 million farmers by 2025. But, does the model support such levels of scalability? The case study brings out the challenges involved in setting up a social enterprise in agriculture and the scope of an agricultural franchise in the developing world. It underlines the need for and importance of a risk mitigating model that is constantly updated. The case allows students to analyze and debate the scope for scalability of Babban Gona and the additional risks and challenges it could face in realizing its vision.


This case is designed to enable students to:

  • To understand the need for social entrepreneurship in Agriculture, especially in the developing world
  • To analyze Babban Gona's innovative agricultural franchising model
  • To appreciate the need to embed robust risk mitigation tools and practices in a social enterprise model
  • To understand the complexities involved in raising external capital and building a skilled workforce to scale up a social enterprise



Kola Masha, Smallholder Farmers, Financial Services, Agriculture Inputs, Agriculture Franchise Model, Trust Groups, Seven-Level Risk Mitigation System, Decentralized decision making, Centralization of marketing, Minimum Viable Product

Buy this case study (Please select any one of the payment options)

Price: Rs.500
Price: Rs.500
PayPal (11 USD)

Custom Search