Runner up in Social Entrepreneurship Track in the oikos Case Writing Competition 2018

Babban Gona's Agri-Franchising Model: Scaling up Challenges

Babban Gona's Agri-Franchising Model: Scaling up Challenges
Case Code: LDEN134
Case Length: 18 Pages
Period: 2012-2017
Pub Date: 2018
Teaching Note: Available
Price: Rs.500
Organization: Babban Gona
Industry: Agriculture Related Services
Countries: Nigeria
Themes: Social Entrepreneurship
Babban Gona's Agri-Franchising Model: Scaling up Challenges
Abstract Case Intro 1 Case Intro 2 Excerpts


It was the middle of April 2017. Kola Masha (Masha), Founder and Managing Director of Babban Gona; Appolo Goma, Executive Director (Operations), and other employees were celebrating the recent success of the organization, which had won the prestigious 'Skoll Awards for Social Entrepreneurship' for 2017. Babban Gona was the first ever Nigerian organization and the first for-profit organization in the history of the Skoll Foundation to win this award. The organization had won the award for solving one of the world's most challenging problems – getting people out of the clutches of poverty in a sustainable way in Nigeria. Babban Gona had helped thousands of subsistence farmers to double their yield and triple their income through its robust, scalable, and self-sustainable business model. Masha said, "To end insecurity, we must unlock the potential of agriculture as a job-creation engine for millions of youth across Africa."

Masha planned to add 1 million small farmers to Babban Gona by 2025. According to experts, to fulfill his plan, Masha would need an uninterrupted supply of millions of dollars from external agencies; he would also have to build a more robust risk mitigation model and perhaps bring in major changes in the Babban Gona business model itself. But until that happened, experts felt that achieving that plan would be next to impossible.

Buy this case study (Please select any one of the payment options)

Price: Rs.500
Price: Rs.500
PayPal (11 USD)

Custom Search