`Biryani by Kilo` - A Biryani Delivery Startup’s Success Story

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: LDEN165
Case Length: 10 Pages
Period: 2015-2020
Pub Date: 2020
Teaching Note: Available
Price: Rs.300
Organization : Sky Gate Hospitality Pvt Ltd
Industry :Foodservice
Countries : India
Themes: Entrepreneurship/ Entrepreneurial Strategy/ Platform Model/Leadership & Values
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


In May 2020, during the lockdown caused by the COVID-19 pandemic, Biryani by Kilo (BBK), a biryani and kebab chain in India popular for its freshly dum-cooked handi biryani , donated more than 40,000 fresh lunches from its stores in the National Capital Region. Despite lockdown restrictions, the company’s online orders reportedly increased by 10% to 15% during the month of April 2020.

BBK was launched in Gurugram, near Delhi in 2015 by three friends – Kaushik Roy (Roy), a veteran in the F&B industry; Vishal Jindal (Jindal), a private equity entrepreneur; and Ritesh Sinha (Sinha) who had worked in various capacities in the Food Retail Industry – with an investment of Rs. 15 million. Apart from biryanis, the company also sold kebabs (Grilled meat/vegetables), breads, and desserts. But what made BBK popular among its customers was its dum-cooked biryani.

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