Blueland: An innovation-led Solution Addressing Global Climate Challenges

Case Code: LDEN212
Case Length: 16 Pages
Period: 2009-2022
Pub Date: 2024
Teaching Note: Available

Price: Rs.500
Organization : Blueland
Industry :FMCG
Countries : United States
Themes: Entrepreneurship, Corporate Responsibility, Sustainability,Environmental Sustainability

Abstract Case Intro 1 Case Intro 2 Excerpts

An idea!

Blueland was founded in 2019 by Yoo and Mascari. Yoo graduated in economics from Harvard University in 2006 and then started a career in finance at McKinsey. She later worked in Goldman Sachs and Berkshire Partners before she joined Harvard Business School. She then founded a company Snapette, a mobile platform for local fashion shopping . Then she launched a startup studio called LAUNCH that launched a wide range of brands..

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