Corporate Entrepreneurship and Innovation at Google, Inc.
| Case Code: LDEN089 Case Length: 20 Pages Period: 2003 - 2013 Pub Date: 2014 Teaching Note: Available |
Price: Rs.500 Organization : Google, Inc. Industry : Information Technology Countries : Europe; US; Global Themes: Corporate Entrepreneurship, Innovation Management, Innovation Strategy, Innovation culture |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Google’s roots lay in a research project on search engines taken up by two PhD students at Stanford University, Larry Page (Page) and Sergey Brin (Brin) in 1996. Google pioneered a new technology called ‘PageRank’, which determined the importance of the website by the number of other pages linked to it and their importance that linked back to the original site. This new technology was a shift from the earlier method followed by other search engines which ranked the results by the number of times the search terms appeared on the page.
The search engine was initially called ‘BackRub’ as it determined a website’s relevance by checking its back links. The name was finally changed to Google, based on the word ‘Googol’ – the number one followed by a hundred zeroes.
Google’s primary domain ‘www.google.com’ was registered in September 1997 and the company was incorporated in September 1998 in a friend’s garage in California, USA. In 1999, Google moved its headquarters to Palo Alto, California, home to several other technology companies. Google’s mission was “to organize the world’s information and make it universally accessible and useful.” In addition to its mission, the company wrote “10 things” in Google’s initial years and the founders made it a point to revisit these from time to time to see if they still held true (See Exhibit III for the ’10 things’).
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