The Entrepreneurial Journey of Aadit Palicha and Kaivalya Vohra: Building Zepto and Shaping Quick Commerce in India
| Case Code: LDEN230 Case Length: 13 Pages Period: - Pub Date: 2025 Teaching Note: Available |
Price: Rs.400 Organization : Zepto Industry :Retailing Countries : India Themes: Entrepreneurial Strategy, |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
The Partnership
Aadit and Kaivalya had been friends since they were in school, driven by the shared feeling of staying away from India, their home country..
An Unplanned Opportunity
In 2020, after Aadit and Kaivalya exited GoPool, their first combined venture, they went on to pursue a bachelor's program in Computer Science at the prestigious Stanford University, US. However, this was the year the Covid-19 pandemic hit the world, and it impacted their education at Stanford..
Kiranakart: The Grocery Pickup and Delivery App
Having faced scalability issues with the WhatsApp group for grocery delivery, Aadit and Kaivalya built KiranaKart , an application (app) using which people could place orders. The company was registered under the name “KiranaKart Technologies Pvt. Ltd” in June 2020..
The Meteoric Rise of Zepto
With KiranaKart shut, Aadit and Kaivalya founded Zepto in April 2021, convinced that the dark stores model of business was the way to go. They believed that this could help them achieve their target of delivering groceries within a remarkable 10 minutes..
Challenges and the Road Ahead
The increasingly competitive quick commerce market in India was a major challenge for Zepto. Apart from Zepto, other major companies in the area included: Blinkit by Zomato and Swiggy Instamart. In the financial year ending March 2024, the total revenues of these three companies crossed USD 1 billion. With a first-mover advantage, these companies were rapidly expanding operations and adding new product categories. Amazon planned to enter the market in 2025, promising delivery in 25 to 30 minutes..
Exhibits
Exhibit I: GoPool App
Exhibit II: Zepto Dark Store (Hypothetical View)
Exhibit III: Q-Commerce Market in India and Major Players
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