Brewing Loyalty with AI: Starbucks` AI-Powered Rewards Program Redefining Personalization
| Case Code: MKTG482 Case Length: 7 Pages Period: 2010-2025 Pub Date: 2025 Teaching Note: Available |
Price: Rs.400 Organization : Starbucks Corporation Industry : Food & Beverage Countries : United States Themes: Digital Marketing, Artificial Intelligence, Digital Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
The AI Barista That Knew Your Order Before You Did
Imagine stepping into a Starbucks and finding that even before you’ve reached the counter, your favorite Caramel Macchiato is already under preparation with extra caramel drizzle, almond milk, and at just the right temperature. It is not necessary to open the app, scroll through a menu, or tailor your order. Instead, artificial intelligence (AI) has already projected your choice, effortlessly blending convenience with personalization. Over the years, Starbucks had developed insights into user behaviour by collecting user data and powered its loyalty program using AI. It was able to provide a personalized experience to its customers using machine learning, predictive analytics, and real time data..
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