Haldiram's Group - Seeking the 'Right' Marketing Mix

Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG048
Case Length : 10 Pages
Period : 1990-2003
Pub Date : 2003
Teaching Note :Not Available
Organization : Haldiram Group
Industry : Ready to Eat Snack Foods
Countries : India

To download Haldiram's Group - Seeking the 'Right' Marketing Mix case study (Case Code: MKTG048) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

<< Previous

"Our brand (Leher) is nowhere near the dominance of Haldiram's."

- Manu Anand, Managing Director of Frito-Lay India.1

"It is far easier to sell something that the consumer is already accustomed to. The company (Haldiram's) caters to the Indian palate, which is its primary driver of success."

- Neeraj Garg, Associate, AT Kearney.2


Over a period spanning six and a half decades, the Haldiram's Group (Haldiram's) had emerged as a household name for ready-to-eat snack foods in India. It had come a long way since its relatively humble beginning in 1937 as a small time sweet shop in Bikaner, in the Rajasthan state of India.

In 2001, the turnover of the Haldiram's was Rs 4 billion. The group had presence not only in India but in several countries all over the world.

Till the early 1990s, Haldiram's comprised of three units, one each in Kolkata, Nagpur and New Delhi. The Agarwals family that owned Haldiram's were always conscious of the need to satisfy customers in order to grow their business.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The company offered a wide variety of traditional Indian sweets and snacks at competitive prices that appealed to people belonging to different age groups.

Haldiram's Group - Seeking the 'Right' Marketing Mix - Next Page>>

Custom Search

1] In an article "It's snack time folks!" dated June 15, 2002, posted on the website www.blonet.com.

2] In an article "It all snacks up" in Brand Equity, Economic Times dated December 11, 2002.

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.