Luxor Writing Instruments Private Limited - Marketing Pens in India
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(Case Code: MKTG058) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG058 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemesMarketing Mix |
| Case Length |
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12 Pages |
| Period |
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1982-2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Organization |
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Luxor Writing Instruments Private Limited |
| Industry |
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Premium Pens |
| Countries |
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India |
Abstract:
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The case study discusses in detail the various marketing mix elements employed by Luxor Writing Instruments Private Limited (LWIPL) to become one of the leading companies in the writing instruments industry in India.
It traces the growth of the pen industry in India and examines its future trends. The case study also discusses the leading players in the pen industry in India and the strategies adopted by them to gain a larger share of the market.
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Issues:
• Learn about the marketing strategies adopted by LWIPL to become a major player in the pens industry
Contents:
Keywords:
Case study, marketing mix elements, Luxor Writing Instruments Private Limited, LWIPL, leading companies, pen industry, India, future trends, leading players, larger share, market
Luxor Writing Instruments Private Limited - Marketing Pens in India
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