Pantaloons Retail (India) Limited - The Indian Retailing Giant

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : MKTG094 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra


Case Length : 17 Pages
Period : 1998-2004
Pub Date : 2004
Teaching Note : Not Available
Organization : Pantaloons Retail (India) Ltd.
Industry : Retailing
Countries : India


The case highlights the emergence and evolution of PRIL from a small garment manufacturer to the #1 retailer in India by the early 21st century. It examines the evolution and growth of PRIL until the mid 1990s, and then traces the rationale behind the launch of its first retail format Pantaloons, a family departmental store. It discusses in detail the marketing and promotional efforts undertaken by PRIL for Pantaloons, which made the store one of the most successful lifestyle stores in India in the early 2000s. The case then examines the reasons for PRIL's entry into discount store and food store businesses through Big Bazaars and Food Bazaars and discusses in detail the strategies and marketing efforts put in place by PRIL to promote these formats.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The case also examines PRIL's foray into other businesses. Finally, it explores the future prospects of PRIL in the light of the huge potential for organized retailing in India, intensified competition in the sector and other challenges facing PRIL comparison to FMCG majors such as HLL, P&G and Henkel.


• Recent trends in the Indian retailing industry, changing requirements and preferences of consumers, Understanding changing consumer lifestyles and fulfilling their needs, Successful retailing formats


  Page No.
Charging Ahead 1
Background Note 2
Pantaloons Stores 3
Big Bazaars 5
Food Bazaars 7
The Road Ahead 8
Exhibits 11


Pantaloons India, Retail Management, Retailing Formats, Lifestyle Retailing, Concept Store, Food Retailing, Brand Promotion, Big Bazaars, Retailing Industry in India

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