Apple`s new iPad Pro Commercial in 2024: "Missed the Mark"?
| Case Code: MKTG476 Case Length: 13 Pages Period: - Pub Date: 2025 Teaching Note: Available |
Price: Rs.300 Organization : Apple Inc. Industry : Technology & Communications Countries : United States Themes: Advertising & Promotion, Branding Strategy, Ethics in Marketing,Social Media Marketing |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Apple Computer Company was founded by Steve Jobs (Jobs) and Steve Wozniak (Wozniak) in 1976 in California, United States. In 1977, the company changed its name to Apple Computer, Inc. The founders wanted to develop a computer that was user friendly and portable and the first computer the company designed was the Apple 1, which was sold without keyboard, monitor, or mouse. Apple 11, launched in 1978, was the first computer in the industry with color graphics and it became a runaway success with the company posting revenues of US$ 7.8 million in 1978 to US$ 117 million in 1980. In the year 1983, Wozniak left Apple to pursue his own interests. Jobs himself left the company in 1985 and founded a new company NEXT Software..
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