Apple`s Privacy-first Marketing Strategy: A Double-edged Sword?

Case Code: MKTG478
Case Length: 11 Pages
Period: 2003-2024
Pub Date: 2025
Teaching Note: Available

Price: Rs.400
Organization : Apple Inc.
Industry : Technology & Communications
Countries : United States
Themes: Ethics in Marketing, Ethics in Information Technology, Business Ethics

Abstract Case Intro 1 Case Intro 2 Excerpts

The Ad That Rattled Silicon Valley

In April 2021, US-based technology giant Apple Inc. (Apple) silently launched an update that would rattle the digital advertising world. As users downloaded the latest update to Apple’s operating system, iOS 14.5 , they came across an ingenious but powerful new feature: App Tracking Transparency (ATT). With a single pop-up, Apple offered users the power to opt out of cross-app tracking — something the advertising industry had banked on for over a decade..

Buy this case study (Please select any one of the payment options)

Price: Rs.400

PayPal (9 USD)

Custom Search