FedEx vs UPS - Competing with Contrasting Strategies in China
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Case Code: MKTG069 Case Length: 15 Pages Period: 2002-2003 Pub Date: 2003 Teaching Note: Available |
Price: Rs.500 Organization: Federal Express Corporation, United Parcel Service Industry: Logistics Solutions Company Countries: China Themes: International Marketing |
Abstract Case Intro 1 Case Intro 2 Excerpts
Establishing Presence in China
According to the Chinese legal regulations, foreign logistics management companies including FedEx and UPS could do business in China only through a partnership or joint venture with a local company. The foreign companies were not allowed to run businesses independently in China. Further, they were required to handle only international express cargo business (they were not permitted to do cargo handling business within the Chinese cities)...
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