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FUTURECRAFT.LOOP – 100% Recyclable Sneakers from Adidas

Case Code: MKTG429
Case Length: 9 Pages
Period: 2019
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization : Adidas AG
Industry : Textiles & Apparel
Countries : Germany
Themes: New Product Development, Product Launch, Sustainable Innovation
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


Adidas was started by Adi Dassler on August 18, 1949. Headquartered in Herzogenaurach, Germany, Adidas manufactured athletic shoes, athletic apparel, and other sporting goods. It sold products under two core brands – Adidas and Reebok..

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