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HubSpot`s Inbound Marketing Strategy for SaaS Businesses

Case Code: MKTG426
Case Length: 12 Pages
Period: 2006-2020
Pub Date: 2020
Teaching Note: Available
Price: Rs.300
Organization : HubSpot, Inc.
Industry :Technology & Communications
Countries : United States
Themes: Sales Management/ B2B Marketing/ Sales Force Management/Marketing Strategy
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

Inbound Marketing for the New Market Realities

According to HubSpot, “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.” The inbound marketing concept grew in popularity as it was a practical and efficient method to attract consumers in an information age. Sales and marketing personnel who adopted the concept saw their roles transform from providing information about their products/services and closing sales to that of consultants whose goal was to earn the trust of consumers by understanding their unmet needs and providing them with information about the best available solutions...

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