JioMart: Changing the Dynamics of Retail Industry in India

Case Code: MKTG420
Case Length: 10 Pages
Period: 2019-2020
Pub Date: 2020
Teaching Note: Available
Price: Rs.300
Organization : Reliance Retail Limited
Industry :Retailing
Countries : India
Themes: Marketing Strategy/ Channel Strategy & Development/ Strategy Implementation
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

Background

The Reliance Group, an Indian conglomerate, was founded by Dhirajlal Hirachand Ambani, popularly known as Dhirubhai. He founded Reliance in 1966 as a textile company in Mumbai, India. In 1973, the firm was renamed as Reliance Industries Limited. Later, Reliance entered into financial services, petroleum refining, and the power sector. After the death of Dhirubhai in 2002, his two sons Mukesh and Anil Ambani (Anil) took over as heads of the company. The company increased its dominance in the country’s petrochemical sector through the acquisition of Indian Petrochemical Corporation in 2002,..

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