Nestlé’s Expansion into Rural India
| Case Code: MKTG442 Case Length: 10 Pages Period: 2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization : Nestlé India Limited Industry :Food & Beverage Countries : India Themes: Marketing Strategy, Rural Markets, Distribution |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In March 2021, Suresh Narayanan (Narayanan), Chairman and Managing director of Nestlé India Limited (Nestlé), the Indian subsidiary of Swiss FMCG major Nestlé SA, announced that the company was all set to reach more than 120,000 villages with a population of over 5,000 in rural India by 2024. To cater to the needs of rural consumers, Nestlé also planned to bring in several changes in its products, distribution, and communication. Narayanan said, “The work is on, in terms of renovating and innovating some products that we will put out in the rural and semi-urban markets. We will look at different models and channels of distribution to access smaller markets and finally communication thrust of the company will also go towards campaigns, messaging and advertising that will be more rural centric.”..
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