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Online Grocery Delivery Strategy in India: Amazon Prime Now`s Transition to Amazon Fresh

Case Code: MKTG434
Case Length: 8 Pages
Period: 2016-2021
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization : Amazon India
Industry :Retailing
Countries : India
Themes: Service Operations, Marketing Strategy, New Business Development,E-commerce
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Excerpts



Exhibit I: Positions of food delivery players in India’s Hyperlocal Grocery Space-2019
Exhibit II: Companies Information
Exhibit III: Factors that Made India’s Online Grocery Retail Sector Attractive to Invest in
Exhibit IV: Availability of Essential Goods on Online Platforms and Local Retailers during Lockdown in India as of April 2020
Exhibit V: eGrocery Market Trend - 2020

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