PiRuby`s Teaser Campaign in the Edtech Market Using Content Co-creation
| Case Code: MKTG452 Case Length: 7 Pages Period: 2016 Pub Date: 2023 Teaching Note: Available |
Price: Rs.300 Organization : PiRuby Industry :Education Countries : India Themes: EdTech, New Product Development, Brand Development,Product Launch |
Abstract Case Intro 1 Case Intro 2 Excerpts
Education Landscape In India
The formal education system in India was multi-layered and comprised primary and secondary schools (K-12), graduation, post-graduation, and diploma courses. Central boards such as CICSE , CBSE , and international boards like IGCSE and IB governed the schools following their curriculum across the country. In addition, each state had a state board that governed schools. Higher education came under the University Grants Commission (UGC) while other regulatory bodies such as the Medical Council of India (MCI), the All India Council for Technical Education (AICTE), and the Bar Council of India managed different professional courses in the fields of Medicine, Engineering, and Law, respectively..
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