Taj Hotels: Using Technology to Offer Personalized Services

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: MKTG425
Case Length: 8 Pages
Period: 2000-2020
Pub Date: 2020
Teaching Note: Available
Price: Rs.250
Organization : Taj Hotels Palaces Resorts Safaris
Industry :Travel & Tourism
Countries : India
Themes: Customer Relationship Management/ Services Marketing/ Branding Strategy/Technology Strategy
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

Indian Hotels Company Limited (IHCL), a Mumbai, India-based hospitality group, announced in February 2017 that it would group all the hotels in its portfolio globally under a single umbrella brand called Taj Hotels Palaces Resorts Safaris (Taj Hotels). IHCL stated that each of the four groups: Taj Hotels, Taj Palaces, Taj Resorts, and Taj Safaris, would have clearly defined experiences.

The first Taj hotel, β€œThe Taj Mahal Palace,” was established in Mumbai (formerly Bombay) in 1903 by Jamsetji Nusserwanji Tata, founder of the Tata Group. The century-old brand was known for its impeccable service and hospitality. As of 2020, the brand operated 74 properties in India and several countries across the world.

Buy this case study (Please select any one of the payment options)

Price: Rs.250
Price: Rs.250
PayPal (6 USD)

Custom Search