Tanishq Ad Controversy: Need to Deal Cautiously with Social Issues

Case Code: MKTG435
Case Length: 7 Pages
Period: 2020-2021
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization : Titan Company Limited
Industry : -
Countries : India
Themes: Marketing Communication, Advertising & Promotion, Public Relations & Media, Consumer Behavior
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Excerpts



Exhibit I: The Statement Issued By Tanishq While Removing the Ad from Media

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