Tupperware in Trouble
| Case Code: MKTG474 Case Length: 11 Pages Period: 1946-2024 Pub Date: 2025 Teaching Note: Available |
Price: Rs.300 Organization : Tupperware Brands Corporation Industry : Home Appliances & Consumer Products Countries : United States Themes: Brand Revival, Brand Strategy |

Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In September 2024, US-based manufacturer of food storage containers, Tupperware Brands Corporation (Tupperware), filed for Chapter 11 bankruptcy protection. According to the court filing, the company listed assets of about $500 million to $1 billion and liabilities of $1 billion to $10 billion. The bankruptcy filing followed long-drawn negotiations between Tupperware and its lenders over how to manage loans of more than $700 million. Despite, the creditors' agreement to allow it a certain amount of flexibility on that debt, the company went ahead with its decision to file for insolvency..
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