Will the Internet Kill the Phone Business?|Management|Business|MBA|Marketing|Strategy|Case Study|Case Studies

Will the Internet Kill the Phone Business?

            
 
Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MISA001
Case Length : 8 Pages
Period : 2005
Pub Date : 2005
Teaching Note :Not Available
Organization : -
Industry : Telecom and Broadband
Countries : Global

To download Will the Internet Kill the Phone Business? case study (Case Code: MISA001) click on the button below, and select the case from the list of available cases:

Miscellaneous Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Price:
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges


» Miscellaneous Case Studies Collection
» Miscellaneous Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Introduction

In 2005, "Voice over internet protocol" (VOIP), was threatening the business models of incumbent telephone service providers. VOIP enabled people to make free calls to other Skype users over the internet, and very cheap calls to traditional telephones. The threat of VOIP looked more real than ever, when on September 12th 2005, eBay, the leading online auction-house, announced that it was buying VOIP's leading proponent, Skype for $2.6 billion.

eBay, mentioned it had plans to use Skype's technology to make it easier for buyers and sellers to communicate, and to offer new "click to call" advertisements.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

$2.6 billion seemed a vast sum to pay for a company that had only $60m in revenues and had yet to turn a profit. Yet eBay had not been the only company interested in buying Skype. Microsoft, Yahoo!, News Corporation and Google had all considered the idea.

Whatever the merits of the deal, the acquisition of Skype had highlighted the significance of VOIP, and the enormous threat it posed to incumbent telecom operators. Skype, which had over 54m users, had received the most attention, but other firms routing calls partially or entirely over the internet had also signed up millions of customers...

Excerpts >>


Custom Search





Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

Fundamentals of Marketing Management
ICMR Textbooks Collection
 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.