Nestlé India: Adopting a Regional Approach in its Distribution Strategy

Case Code: OPER148
Case Length: 12 Pages
Period: 1959-2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization : Nestlé India Limited
Industry : Food & Beverage
Countries : India
Themes: Supply Chain Management, B2B Marketing, Distribution,Operations Analysis
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

About Nestlé

As of 1866, the infant mortality in Switzerland was high. To counter that, Henri Nestlé (Henri), a pharmacist in Switzerland, decided to improve the nutritional profile of the food given to infants. He developed an infant cereal by mixing milk, wheat flour, and sugar. The product went on to become a success and within a few months, Nestlé’s infant cereal was being sold in five European countries. Henri then founded a company called Nestlé that produced powdered milk and cereal products for infants. He chose the name Nestlé, which meant ‘little nest’ in German. Henri then created the logo of a ‘nest’ for the company..

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