E-Procurement through the Indian Government`s Version of Amazon.com: GeM

E-Procurement through the Indian Government`s Version of Amazon.com: GeM
Case Code: OPER147
Case Length: 16 Pages
Period: 2014-2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.400
Organization : Government e-Marketplace
Industry :Government
Countries : India
Themes: Supply Chain Management, E-Government, E-Business Operations,Types of E-commerce
E-Procurement through the Indian Government`s Version of Amazon.com: GeM
Abstract Case Intro 1 Case Intro 2 Excerpts


The case “E-Procurement through the Indian Government’s Version of Amazon.com: GeM” talks about the Government of India (GoI)’s initiative to undertake e-procurement of goods and services for Central and State Government Organizations through the national public procurement portal (NPPP) – Government e-Marketplace (GeM). The GoI transformed legacy procurement systems through GeM, which used technology, analytics, and digitization of processes. The case provides details about the procedures of GeM’s unified public procurement system. It also touches upon the benefits provided by GeM to both the buyers and sellers. In addition, the way the online, end-to-end marketplace enabled inclusiveness and encouraged startups is briefly described. The case discusses in detail the issues preventing the wide scale adoption of GeM and the efforts being made by the GoI to make it popular. Can GeM emerge as the sole platform handling India’s public procurement?


The case is structured to achieve the following teaching objectives:

  • Understand government, and institutional markets.
  • Analyze government buyer behavior.
  • Create a framework for e-procurement.
  • Develop a e-procurement solution with online product selection and electronic ordering.
  • Examine the adoption process of new solutions.
  • Determine the challenges in e-procurement systems’ adoption.



e-procurement; e-marketplace; Government Buyer Behavior; Supply Chain Management; Public Procurement; e-Government Procurement; e-GP Framework; Technology Adoption Challenges; Unified Public Procurement System; Online Payments; Public Policy; Inclusive Policies; IT Implementation; Procurement Process; Benefits of e-Business

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