China`s Midea Group`s Intelligent Manufacturing Strategy for Creating a New Human-Machine Ecosystem

Case Code: OPER158
Case Length: 17 Pages
Period: 2021-2022
Pub Date: 2022
Teaching Note: Available

Price: Rs.400
Organization : Midea Group Co. Ltd
Industry :Home Appliances & Consumer Products
Countries : China
Themes: Operations Strategy, Digital Transformation, Lean Manufacturing,Technology Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

About Midea

In 1968, He Xiangjian, founder of Midea, opened a workshop in Beijiao, Shunde, with an investment of RMB 5,000 to produce bottle lids (See Exhibit II for Timeline of Midea). The company gradually went on to produce car parts. In 1980, the company began manufacturing electric fans. When the electric fan market reached saturation in the late 1980s, Midea started making air conditioners. By the 1990s, Midea had diversified into the manufacture of various electrical home appliances that included refrigerators, washing machines, and microwave ovens...

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