Connect India-Building a Rural Entrepreneurial Ecosystem

Case Code: OPER150
Case Length: 11 Pages
Period: 2015-2021
Pub Date: 2021
Teaching Note: Available
Price: Rs.250
Organization : Connect India E-Commerce Services Private Limited (Connect India)
Industry :Transport & Logistics
Countries : India
Themes: Logistics & Supply Chain,Rural Markets,Platform Ecosystem,E-commerce
Tesco's Supply Chain Management Practices
Abstract Case Intro 1 Case Intro 2 Excerpts

Early Phase

The e-commerce industry started growing rapidly in India from 2011. However, the logistics infrastructure in the country was not developed or streamlined enough to handle the sudden surge in volumes and traffic. Sridhar, who had been in the Indian logistics industry for more than 40 years, observed that the industry lacked the necessary organization, professionalism, manpower, and penetration to handle the burgeoning e-commerce industry. Lack of an efficient last mile delivery service, especially in the rural areas, was the biggest challenge that e-commerce companies faced. To overcome this crucial business barrier, large e-commerce companies with sufficient capital such as Amazon and Flipkart established their own logistics and delivery departments..

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