Udaan-Building an Alternative Distribution Network for Small & Medium Businesses

Case Code: OPER149
Case Length: 10 Pages
Period: 2016-2021
Pub Date: 2021
Teaching Note: Available
Price: Rs.250
Organization : Udaan
Industry :Transport & Logistics
Countries : India
Themes: Digital Marketplace,Logistics & Supply Chain,Disruption,Unicorns
Tesco's Supply Chain Management Practices
Abstract Case Intro 1 Case Intro 2 Excerpts

The Primary Challenges Faced by Unorganized Retail Sector

India’s retail industry was one of the major drivers of the Indian economy. Despite its sheer size and potential, the industry remained largely unorganized, comprised by millions of small and medium-sized retailers. The organized segment accounted for just 10-12% of the overall sector in 2017 . Although e-commerce and retail giants such as Amazon, Walmart, Avenue Supermarts, and Reliance Retail had invested billions of dollars in the retail market, the small mom and pop stores continued to be popular among Indians, especially in the hinterland. However, these small-time retailers faced numerous challenges on a daily basis, including sourcing quality goods at the right prices, having access to fairly priced working capital, having a reliable logistics network, etc...

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