Jain Irrigation: The New Sustainability Champion
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Case Code: SUST026 Case Length: 20 Pages Period: 1982-2016 Pub Date: 2017 Teaching Note: Available |
Price: Rs.400 Organization: Jain Irrigation Industry: Agriculture, Manufacturing Countries: India Themes: Corporate Responsibility, Business Models |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In the 1970s, Jalgaon, an arid district in Maharashtra, India, was popular for pulse trading. By 2015, it had become the largest producer of bananas in India, producing 16% of the fruit in the country. A scanty rainfall of 750 mm per year, lack of humidity and the annual precipitation were not suitable for banana cultivation; however, Jalgaon district achieved the unthinkable. If the district was a country, it would be the seventh largest producer of bananas in the world. Jalgaon's feat was possible thanks to innovations like drip irrigation, high-density planting, and tissue culture, introduced in the area by micro irrigation company Jain Irrigation Systems Ltd. (Jain Irrigation).
The vision of Bhavarlal H. Jain (Bhavarlal), founder and chairman of Jain Irrigation, had a big role to play in changing the lives of millions of farmers, not only in Jalgaon, but across the country. The innovative irrigation systems introduced by the company helped in addressing the problem of depleting water levels by minimizing water consumption for agricultural activities. The tissue cultures prepared in the labs of Jain Irrigation doubled the production of bananas in the region in half the lifetime of the plant. Bhavarlal not only convinced the farmers about the need and benefit of micro irrigation systems (MIS) in the region but also built watersheds, which raised the groundwater level.
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