Economics-For Managers


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Pages : 263;Paperback;
210 X 275 mm approx.

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Pages : 250;Paperback;
210 X 275 mm approx.


Textbook Price: Rs. 600;
Workbook Price: Rs. 700;
Available only in INDIA

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Economics For Managers, Management Textbook, Workbook

Economics For Managers : Overview

Economics is the study of how economic agents or societies choose to use scarce resources to satisfy unlimited wants. It examines how resources can be optimally distributed to satisfy the needs of individuals and society as a whole. Knowledge of economics helps businesses become more profitable through proper allocation of resources, and helps governments take budgetary and trade related decisions. To obtain a better understanding of the changing business environment, managers need to analyze economic problems at two levels - microeconomic and macroeconomic.

Economics for Managers helps students understand concepts in both microeconomics and macroeconomics and their application in the business environment. The first part of the book focuses on the nature of individual consumption and production units within a particular market or economic system. The second part deals with the overall performance of the economic system and examines issues such as unemployment, inflation, and economic growth.

"Every individual necessarily labours to render the annual revenue of the society as great as he can. He generally, indeed, neither intends to promote the public interest, nor knows how much he is promoting it.... He intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention."

- Adam Smith, The Wealth of Nations