Cannes Lions - The Ad Festival

The Event Contd...

The entry figures of the Festival have been increasing year by year, thus, surpassing the previous year's figures. The year 2005 is no different. There has been an increase of 18% in the entries compared to last year. This time there are around 22,101 entries altogether, which will be competing for the Lions across the above mentioned eight categories. There were only 18,705 entries in 2004. Globally, the advertising industry is on the rise, with Internet advertising creating the entire buzz around. Companies are becoming more inclined towards Online Advertising as there is a possibility of reaching millions of customers across the world at a single time. This year there is an increase of 21.5% in the entries in the Cyber Lions category. Though, the category which has recorded the maximum increase in entries this year is Lions Direct. Also adding to this, there are 1,614 entries in this category as against 1,204 in the previous year. Table 1 gives a clear picture of the variation in entries across the various categories from the year 2004 to 2005.