McDonald's in France
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The company's strategy in France was to focus on local menu options, convenience, and value. The case details various aspects of the operational strategies of McDonald's in France and the different localization strategies adopted by the company. It also lists the various challenges faced by McDonald's in France.
» Study and analyze the entry and expansion strategies of McDonald's in France.
Fast Food Industry, Globalization, McDonald's France, Expansion Strategy, Operational Strategy, Golden Arches, Quality, Service, Cleanliness & Value (QSC&V), Localization, French cuisine, Super Size Me, Cultural invasion, ‘Come as You Are' campaign, McCafes
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