McDonald's in France
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The origins of McDonald's date back to the 1930s, when two brothers Richard "Dick" J. McDonald and Maurice "Mac" McDonald opened a restaurant called Airdrome in Arcadia, California, that sold hot dogs, tea, and coffee...
McDonald's Entry into France
In 2006, the company's sales in France grew by 8%, almost double the growth compared to that in the US...
Initially in France, McDonald's outlets were similar to their American counterparts and the menu items mostly similar. However, over the years, McDonald's promoted itself in accordance with the tastes of the French customers...
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