The Making of Boeing's 787 'Dreamliner'
ICMR HOME | Case Studies Collection
» Operations Case Studies
Naming the Aircraft
The suffix 'Dreamliner' was the choice of hundreds of people across the world, who participated in the 'Name Your Plane' program held by Boeing together with AOL-Time Warner in May 2003. The program included online and offline initiatives aimed at engaging the public in the development of the 7E7. Under the program, customers of AOL and other people in countries like China, France, the UK, the US, Germany and Japan were given the opportunity to indicate their preferred option from among the following names - Dreamliner, eLiner, Global Cruiser and Stratoclimber...
Design and Development Process
As Boeing outsourced the Dreamliner manufacturing processes to various partners spread across the world (who in turn selected suppliers to supply the required material), it required constant collaboration among nearly 6,000 engineers around the world. For this, Boeing developed 'Product Lifecycle Management' (PLM) teams that integrated designers and manufacturers, maintenance and aircraft owners...
Case Studies Links:-
Short Case Studies,
Simplified Case Studies.
Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.
Business Reports Link:- Business Reports.
Books:- Text Books, Work Books, Case Study Volumes.
|Business Environment||Business Ethics||Business Reports||Business Strategy|
|Corporate Governance||Economics||Enterprise Risk Management||Finance|
|HRM||Innovation||Insurance||IT and Systems|
|Leadership and Entrepreneurship||Marketing||Miscellaneous||Operations|
|Project Management||Short Case Studies||Cases in other Languages||Free Case Studies|