PfizerWorks: New Outsourcing Model to Improve Employee Productivity
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The company announced cost-cutting initiatives and reduced its annual budget by US$4 billion. However, it realized that cost-cutting measures wouldn't be enough to ensure Pfizer's competitiveness...
Around this time, Cohen came across Thomas L. Friedman's The World Is Flat: A Brief History of the Twenty-First Century (Farrar, Straus and Giroux, 2005) and realized that outsourcing of tasks was a possible solution to the problem at Pfizer. In the book, Friedman profiled several of India's virtual-assistant companies (Refer to Exhibit for a note on the book)...
How it Works
The program worked something like this. When an employee wanted to send a task to the virtual assistant, he/she would click an OOF button in Microsoft Outlook specifying what was needed, and the deadline for the job. This immediately sent a request to a virtual assistant company in India...
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